No self-promoting author can achieve success without a few essential resources. You need to know who to contact and how to contact them. Media directories are plentiful, and some are actually affordable. Shop around and get one. One of the most popular is the series of Bacon’s media directories, but there are many available. But what about non-media publicity resources? Book signings and speaking engagements are excellent ways to get books moving and create word-of-mouth awareness. A book such as The Book Seller’s List — a directory of book stores and other outlets — puts the information right at your fingertips. Other books cover virtually every aspect of book promotion — from direct mail and marketing to media coaching and radio interviewing skills.

Practice relentlessness

The reality of book publicity is … you have to get used to being a salesperson. Make no mistake about it; you are selling something when you try to get the media interested in you or your book. Practice the art of persuasion while always keeping in mind what the media wants. Any publicist will tell you that being relentless is paramount in book promotion. You have to walk the fine line between persistence and annoyance, being careful to not become “pushy,” but persuasive. Don’t stop with one phone call, email, fax or letter. Follow everything up, and then do it again and again.

Know the game

Think of book promotion as a very simple marketing game: If you give the media what they want — good stories, solid information, controversial or provocative topics – they’ll give you what you want — print coverage or air time to get the word out about your book. So many authors complain that they “sent 100 review copies out with fancy press kits … and no responses!” Perhaps the books and press kits didn’t give the recipients what they need and want to do their jobs? Are you simply shoving a book in their face, or persuading them to take a look at the book because of a compelling angle or tie-in to a topic many people are interested in? Anyone can send out books or press releases about a book, but the successful self-promoters lure the media in by enticing them with information that can help them do their job.

Getting a celebrity endorsement

Getting a celebrity endorsement for your book is one of the easiest ways to promote it.

Readers are much more likely to listen to a well-known expert or media personality saying they can’t put your book down. Not only this but a little ‘celebrity’ magic tends to rub off on you.

I’m not saying that you should write to every celebrity or expert you can think of willy-nilly. However, if there is a tie-in with your book, however tenuous, then go for it.

Many authors are reluctant to approach celebrities for testimonials. Don’t make the same mistake!

Celebrities have egos the same as everyone else. And if your book is getting publicity and media attention, this is also going to benefit them.

You may have to approach 100, even 500, celebrities. But you only need ONE to make a massive difference to your book sales. Does it really matter if 499 tell you to get lost, if you get the one testimonial you’re after? What do you stand to lose? Hurt pride and the time it took to write the letter or email!

It’s never been easier to access celebrities via the Internet. Not only can you use search engines like Google to track them down. Many of them also have Facebook and Twitter accounts. Make it easy for them by writing 5 of your own testimonials. When you contact them, point out that they can choose one of your templates if they wish. Anything that saves them time or having to wade through loads of material, will persuade them of your professionalism.

If you’re feeling daunted, then focus on the positive benefits for you and your book. Quotes will boost your book sales and credibility. And think how great you’ll feel when you see those endorsements printed on your book cover.

Stephanie J Hale is a leading writers’ coach and publishing scout. She’s worked with bestselling authors and top literary agents for over 20 years. She specializes in helping writers get the publishing deal and readership they deserve. More FREE publishing tips at: http://www.richwriterpoorwriter.comArticle Source: